Basic Fun!

Basic Fun! (Formerly The Bridge Direct) is a North American toy company founded in 2009 and the current master toy licensee for the Care Bears franchise in the United States, Canada and the United Kingdom.

Toys

Current

• Standard Plush
  • Eco Plush
  • Color Splash Collection Plush
  • Cosy Collection Plush
  • Rock-a-Lot Plush
• Beanie Plush
  • Beanie Collector's Sets
  • Seasonal Special Edition Collector Sets
  • Glitter Beanie Plush
• Micro Plush/MicroTeenies!
• Jumbo Plush
• Other Plush
• Squishie Plush
• Super Fuzzies
• Kindness Keepers Plush
• Crossover Lines
  • Hello Kitty and Friends x Care Bears
  • Care Bears x Universal Monsters
  • Care Bears x Wicked
  • Stranger Things x Care Bears

Discontinued

• Denim Collection Plush
• 16-Inch Plush
• Denim Beanie Plush
• Mini Plush Danglers
• Cutetitos
• Giant Plush
• Hoodie Friends
• Care Bear Cubs
• Glitter Plush
• Interactive Figures
• Collectable Figures
• Peel N Reveal Surprise Figures
• Lil' Besties

Stand-Alone Page Categories

• Care Bears Eco Plush Lineup (Basic Fun!)
• Care Bears Toys by Character (Basic Fun!)