Care Bear Wiki

(Note: The subject of this article has conflicting sources to their gender. For the purposes of consistency and readability, gender-neutral pronouns will be used to address this character throughout this article due to their neutrality.)

A naturally good listener, Secret Bear is that special kind of faithful friend who you know will keep your secrets safe. Even her Belly Badge says, "Your secret's safe with me."
―Secret Bear's bio

Secret Bear's original artwork

Secret Bear is a Care Bear who made their animated debut in The Care Bears Movie in 1985, and has since made numerous follow-up appearances in several forms of Care Bear media.



Secret Bear originally had pastel orange-colored fur, which was changed to magenta in their 2000s toy appearance onward. Their Belly badge is a red heart-shaped padlock.


Secret Bear is not what one might refer to as "talkative". As part of their secretive demeanor, they only confide in their closest friends, usually Friend Bear, and usually talk in whispers or at a low volume. When they have to get their point across, they do so either by pantomime or charades, leaving everyone else to interpret Secret's message the best that they can. Friend, however, can understand Secret's charades fluently and is therefore the only one who does most of the talking for them.


The Care Bears Movie[]

Secret Movie

Secret Bear to the rescue in The Care Bears Movie

Friend Movie

Secret Bear and Friend Bear in The Care Bears Movie

Secret Bear makes their animated debut in the very first Care Bears film. Here, Secret and Friend Bear travel to Earth to help two children named Kim and Jason who feel like they don't need any friends. When a test of Grumpy Bear's new Rainbow Rescue Beam accidentally brings the kids to Care-a-Lot along with the bears, they welcome them with a song before attempting to send them back the same way. However, the device malfunctions yet again, sending Kim, Jason, Secret, and Friend Bear to the Forest of Feelings, where they meet their new friends, the Care Bear Cousins.

When the rest of the bears travel to the forest to look for them, the two groups are re-united and once again head to Earth to stop an evil force named The Spirit from removing all caring from the world. When The Spirit destroys the key that locks the book she lives in, Secret Bear comes the rescue and simply creates a new key with their Belly Badge, with the villain being locked away for good.

Care Bears (DIC Series)[]

Secret Bear makes only a few background appearances in DIC's Care Bears animated series, mostly appearing in large crowd shots.

  • In "Split Decision", they are one of the bears seen cheering on a boy named Carl's soccer team.
  • In "Magic Mirror", they are part of a large group of Care Bears and Care Cousins in a discussion about a girl named Lisa who believes there is a monster in her closet.
  • In "The Night the Stars Went Out", they are among the bears meeting to decide what to do about the villainous Strato Nefarious

The Care Bears Movie II: A New Generation[]

The second Care Bears feature film tells the story of how the bears, including Secret Bear, first came to Care-a-Lot after escaping the evil Dark Heart. Some time later the villain makes a new attempt to capture his fuzzy prey with the help of a girl named Christy, whom he grants athletic talent in exchange for her assistance. When she calls for help, the bears come to the rescue, only to be caught by Dark Heart who is waiting nearby. Secret Bear and Friend Bear witness the two working together, and alert the rest of their friends, who start a rescue operation along with two children named John and Dawn. After freeing all the captured bears, the group confronts Dark Heart and are able to make him care, transforming him into a real boy.

The Care Bears Family[]


Secret Bear's Charades - Care Bears Classic Clip

Secret Bear makes only a few appearances in Nelvana's Care Bears Family television series.

In "The Cloud of Uncaring", when they learn of No Heart's plans to create a spell that will summon a "Cloud of Uncaring", they must alert the rest of the bears by playing charades, but because Friend Bear was not present, they have trouble getting the point across, leaving an exasperated Brave Heart Lion finally laments "Boy, if Friend Bear were here she'd be able to understand what Secret Bear's trying to tell us..."

2000's Toyline[]

In the Play Along toyline, Secret Bear was changed to a female character and recolored magenta. She has had many plush toys and other products made.

Welcome to Care-a-Lot/Care Bears and Cousins[]

In Welcome to Care-a-Lot, Secret first appeared in the episode "Sleuth of Bears", where she works with Thanks-a-Lot Bear, solving mysteries. They are summoned after Grumpy's "Care-a-Van" has been vandalized.

In "Cub Bouts", Secret is later seen among a crowd of spectators during the annual Belly Badge Bout competition witnessing what appears to be Wonderheart Bear's new powers, but it turns out the cub was just secretly using some of Tenderheart's Care 'N Share Charms to grant her own wishes.

Care Bears: Unlock the Magic[]

In Unlock the Magic, Secret is depicted as the best friend of Best Friend Bear. She first appeared in promotional material and merchandise, and later appeared as a 14-inch plush with Best Friend exclusively sold in the United States at B.J.'s Wholesale Stores.

She debuted in Series 2 of the Care Bears: Unlock the Music online series in the song "Best Friends", that focuses on how powerful her friendship with Secret Bear is. She has made later appearances in the spin-off.

Her Unlock the Magic television series debut was in the second half-hour special "The Quest for the Rainbow Stone", where she portrays a trumpeter alongside Birthday Bear. The character is depicted as a male, as the charater lacks eyelashes, and has only one voice line, saying "This can't be!" (clearly by a male voice actor) when the Rainbow Stone breaks.


2002-2006: You can tell anything to Secret Bear. She's that special kind of friend people love to swap secrets with. You can count on her to guard your secret with care. Even her tummy symbol says, "your secret's safe with me." It's a heart-shaped padlock!

2002 Website Profile:

Caring Mission: She reminds us of the importance of trust between friends.
Symbol: A heart-shaped padlock!
Personality: Warm, loyal and dependable.
Character Quirk: She likes to talk and write in code.
Color: Raspberry Red.
Best Friend: Friend Bear
Relationship Challenge: She wishes Good Luck Bear would share some of his lucky secrets with her!
Motto: The secret to friendship is trust!

20th Anniversary: You can share your innermost thoughts with Secret Bear. She's friendly and easy to communicate. You can count on her to guard your secret carefully because she's trustworthy and very loyal. She'll never accidentally reveal a secret. Secret Bear's tummy symbol is a heart-shaped padlock. It shows that she is a caring, trustworthy, 100% faithful friend.

The Bears Are Back in Town - The Ultimate Guidebook: The best secret-keeper and listener, Secret Bear is a loyal friend every bear can rely on. She treats all conversations as confidential, and never judges her her friends when they reveal their deepest secrets to her. But secret isn't just a great listener, she's also an excellent advice-giver. At times, she can be soft-spoken and come across as a bit shy, but when she does talk, her words can soothe any bear's worries away.

2021-present: A naturally good listener, Secret Bear is that special kind of faithful friend who you know will keep your secrets safe. Even her Belly Badge says, "Your secret's safe with me."

HeadStart UTM products: Soft spoken, almost a whisper, her quiet words of insight will still find their way into your heart. She's not necessarily shy, she is just an amazing listener; and you can't listen to a friend if you aren't being silent. Everyone knows that she is the best of keeping your secrets, and even better at being a loyal friend. Secret Bear may not say much, but when she does her words will sooth all your worries away.



  • Their only spoken line in the original series (aside from inaudible whispering in others' ears) is a loud "Yeah!" at the end of The Care Bears Movie.
  • Ironically, though they almost never speak in the original series (Friend Bear does most of the talking), Secret Bear has a talking plush in the American 1983-1986 Kenner toyline. However, in a possible nod to continuity, the voice box was removed from the UK release and sold among the regular non-talking dolls in the same line late in 2011 to present.
  • They are one of the many Care Bears to have a conflicting gender. Secret Bear is currently female, although they were formerly male in past series.
  • It is unknown what gender they were in Adventures in Care-a-Lot, as they were not referred to by any gendered pronoun until the 2010s series.

In other languages:[]

Danish: Hemmeligbjørn ("Secret Bear")
Dutch: Geheim Beer ("Secret Bear")
French: Grosecret ("Big Secret")
French (Canadian): Secretours
German: Geheimnis Bärchi ("Secret Bear")
Italian: Segretorso ("Secret Bear")
Japanese: シークレットベア ("Shikuretto Bear")
Mandarin (Taiwan): 秘密熊/Mìmì xióng ("Secret Bear")
Norwegian: Hemmeligbamse ("Secret Bear")
Portuguese: Segredinhos ("Secrets")
Spanish: Secretosita ("Secret Bear")
Spanish (Argentina): Osita De Los Secretos ("Secret Bear")
Swedish: Hemmeligbjørn ("Secret Bear")

Care Bears Family
Care Bears
Original Bears
Bedtime Bear (1982) - Birthday Bear (1982) - Cheer Bear (1982) - Friend Bear (1982) - Funshine Bear (1982) - Good Luck Bear (1982) - Grumpy Bear (1982) - Love-a-Lot Bear (1982) - Tenderheart Bear (1982) - Wish Bear (1982)
Introduced in 1980s/1990s
Forest Friend Bear (1980s) - Sea Friend Bear (1980s) - I Love You Bear (1980s) - Baby Hugs Bear (1983) - Baby Tugs Bear (1983) - Grams Bear (1983) - Secret Bear (1984) - Share Bear (1984) - Champ Bear (1984) - Harmony Bear (1985) - Surprise Bear (1985) - Daydream Bear (1985) - Prize Bear (1985) - True Heart Bear (1986) - Perfect Panda (1986) - Polite Panda (1986) - Gramps Bear (1986) - Take Care Bear (1987) - America Cares Bear (1991)
Introduced in 2000s
Laugh-a-Lot Bear (2003) - Bashful Heart Bear (2004) - Best Friend Bear (2004) - Thanks-a-Lot Bear (2004) - Do-Your-Best Bear (2004) - True North Bear (2005) - Sweet Dreams Bear (2005) - Hopeful Heart Bear (2005) - Smart Heart Bear (2005) - Me Bear (2005) - Messy Bear (2005) - Too Loud Bear (2005) - Amigo Bear (2006) - Always There Bear (2006) - Heartsong Bear (2006) - Play-a-Lot Bear (2006) - Shine Bright Bear (2006) - Superstar Bear (2006) - Work of Heart Bear (2006) - All My Heart Bear (2006) - Oopsy Bear (2007) - Pink Power Bear (2008) - Heart of Gold Bear (2008) - Sweet Sakura Bear (2009)
Introduced in 2010s
Wonderheart Bear (2012) - Shiver Me Timbear (2012) - Great Giving Bear (2012) - Trick-or-Sweet Bear (2013) - Christmas Wishes Bear (2014) - Rainbow Heart Bear (2017) - Piece of Heart Bear (2018) - Sparkle Heart Bear (2019) - Watchful Bear (2019)
Introduced in 2020s
Unity Bear (2020) - Togetherness Bear (2021) - Dream Bright Bear (2022) - I Care Bear (2022) - Care-a-Lot Bear (2022) - Sweet Message Bear (2022) - Sweet Celebrations Bear (2022) - Dare to Care Bear (2023) - Calming Heart Bear (2023) - Spooky Sparkle Bear (2023) - Destiny Bear (2023) - Be Me Bear (2023) - Always Here Bear (2023) - Good Vibes Bear (2023) - Flower Power Bear (2023) - Friends Forever Bear (2024) - True Friend Bear (2024) - Love Song Bear (2024) - Blissful Heart Bear (2024) - Peaceful Heart Bear (2024) - Kind to All Bear (2024) - Good Wishes Bear (2024) - Love to Care Bear (2024) - Sweet Serenity Bear (2024) - Blossom Heart Bear (2024)
Peel & Reveal Bears
Best Secret Bear (2023) - Wishful Heart Bear (2023) - Lucky Star Bear (2023) - Dreamtime Bear (2023) - Always Heart Bear (2023) - Champ-Shine Bear (2023) - Love Song Bear (2023) - Charm Bear (2023) - Friend Share Bear (2023) - Grump-a-Lot Bear (2023)
Metaverse/NFT Bears
Hello Fren Bear (2022) - Self Care Bear (2022) - Warm Fuzzies Bear (2022) - ILY Bear (2022) - I Can Bear (2022) - Investor Bear (2022) - Enjoyer Bear (2022) - Collector Bear (2022) - Bad Crowd Bear (2022) - Cyborg Bear (2022) - Glitch Bear (2022) - Magic Sparkles Bear (2022) - Metaverse Bear (2022) - Zombie Bear (2022) - Pixie Bear (2022) - True Light Bear (2022) - Fun Dream Bear (2023) - Care Heart Bear (2023) - Always Grumpy Bear (2023) - Harmony Song Bear (2023) - Birthday Sparkle Bear (2023) - True Dreams Bear (2023) - Cheerheart Bear (2023) - Lucky Wish Bear (2023) - Super Love Bear (2023) - Best Heart Bear (2023) - Ocean Breeze Bear (2023)
Other Bears
Question Mark Bear (1980s) - Unnamed Pink Panda (1980s) - Unnamed Blue Panda (1980s) - Precious Heart Bear (1991) - Recycling Bear (1991) - Bo the Take Care Bear (2013) - International Day of the Girl Bears (2019) - Black Lives Matter Bear (2020)
Trademarked Bears
Dandy Bear (1990) - Fun Play Bear (1990) - Giving Bear (1990) - Munchie Bear (1991) - Melody Bear (1991) - Princess Heart Bear (1994) - Hollyheart Bear (1995) - Happyheart Bear (1995) - Peppermint Bear (1995) - Heart Shine Bear (2021) - Believe Bear (2021) - Caring Heart Bear (2022) - Warm Hug Bear (2023) - Lots-a-Pride Bear (2023) - Share Your Care Bear (2023)
Care Bear Cousins
Brave Heart Lion (1985) - Bright Heart Raccoon (1985) - Cozy Heart Penguin (1985) - Gentle Heart Lamb (1985) - Lotsa Heart Elephant (1985) - Loyal Heart Dog (1985) - Playful Heart Monkey (1985) - Proud Heart Cat (1985) - Swift Heart Rabbit (1985) - Treat Heart Pig (1985) - The Koala (1980s) - Noble Heart Horse (1986)